If I recall correctly, Mike had just sold his house and moved back in with his mom as a cost-savings measure as he was experimenting with roasts and trying to get his coffee company going.Įvan’s business, Black Rifle Coffee Company, went public for $1.7 billion not too long ago and is featured prominently in Walmart and any other grocery store you shop at. One was a fellow former soldier like me by the name of Evan Hafer. As I researched, I stumbled upon a couple of like-minded guys. Energy drinks were beginning to take off, and I had a friend that was a well-respected international coffee merchant. In 2012, I had the itch to start a business, and after much deliberation, I decided on hypercaffeinated coffee. Last evening as I made my daily trip to Walmart (hey, don’t judge), I was strolling down the coffee aisle, and it turned into a trip down memory lane. That’s enough Death Wish right there to kick your day into high gear. The mission for today: find one of these awesome shot glasses. It’s still a big part of my morning ritual. I remember what seems like thousands of Army mornings (and afternoons and evenings) when I’d be exhausted, filthy (and occasionally a bit cold), where I’d search out the nearest source of the nectar of the gods to help keep me going. “Coffee should be black as Hell, strong as death, and sweet as love.” – UnknownĬhances are that you learned to love good coffee if you were in the service.
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